Our M.o. (3)

Table of contents

Our M.o.

Our M.o.

Radical Candor

If you’ve ever worked or chatted with us at ThreeSixtyEight, you know that we’re a fun-loving group that will always tell it just like it is. The reason why we’re so candid with our feedback is that we not only truly care about the work create but we also truly care about each other. This care comes in the form of Radical Candor – a communication principle that’s coined by management guru Kim Scott.

When adopting this cultural philosophy, we obviously needed a mascot. And so Frank was born. Adorning laptops, coffee tables, notebooks, and anywhere else we can find to put him, Frank is our daily reminder to live candidly, give and receive constructive criticism well, and keep the back talking and cliques in high school!

Design Philosophy

01

01

Leverage Insights

02

02

Design for the Audience

03

03

Solve a Problem

04

04

Design With Intent

05

05

Get Hungry for Feedback

06

06

Attack Ambiguity

07

07

Do Less

08

08

Make it Beautiful

09

09

Sell the Dream

10

10

Challenge Expectations

Strat Principles

01

01

Emotions Drive Business

02

02

Learn. Question. Discover. Guide.

03

03

Different >Better

04

04

Live the Innovation Mindset

05

05

Beware of Vanity Metrics

06

06

Our Clients are People, Not Brands

07

07

Human Experience is Our Guide

08

08

Insight > Instinct

Sales Philosophy (RAIL)

01

01

Refer

02

02

Annoy

03

03

Inform

04

04

Love

Liminal Space

The space in-between. The time between ‘what was’ and ‘what’s next.’ It’s a parking lot connecting where we were and where we are going. More importantly, it’s the space where transformation takes place, and that’s where we SHINE!

01

01

Embrace the Middle

02

02

Feel the Discomfort

03

03

Thrive in Ambiguity